I get people to care.

Jenn Chiang moves markets by moving people. She works through brand, communications and institutional narrative, building the systems that make belief, behavior and interpretation shift at scale and last.

Twenty years of work at scale: Fortune 1 reputation transformations, venture-backed platform building and culture-defining campaigns recognized at Cannes, customer experience work recognized by Forrester and reputation work preserved in the Smithsonian collection. The range spans strategy, product development and institutional communications, producing a systems view most specialists working in one lane do not have.

From repositioning Walmart during one of the most consequential periods in its history to scaling a women’s leadership platform adopted by 300+ companies, the work has driven growth, shaped perception and changed the trajectory of major institutions.

She built her career without a traditional degree, which trained her to rely on pattern recognition, customer empathy and relentless learning over pedigree. That outsider lens keeps her connected to how real people live, think and make decisions and to the cultural texture that often gets lost at scale.

She partners with leaders navigating transformation where the stakes are high, the complexity is genuine and the work has to deliver.

Brand Experience

Air Canada
Allergan Aesthetics (AbbVie)
Amgen
Bank of America
Blue Cross & Blue Shield
Claire's
Clorox
Diners Club
DIRECTV
Discover Financial Services
GE Appliances
Genentech
Humana
Kaiser Permanente
KB Home
Poise & Depend (Kimberly Clark)
State Farm
State of California
Toyota Financial Services
Walmart

Featured Awards & Recognition

Cannes Titanium Lion — 1
Cannes Grand Prix — 2
Cannes Lion, Gold — 5
Cannes Lion, Silver — 2
Cannes Lion, Bronze — 4

Effie Gold — 1
Effie Silver — 1

D&AD, Graphite — 1
D&AD, Wood — 2

One Show, Best in Design — 1
One Show, Gold — 7
One Show, Silver — 3
One Show, Bronze — 2

LIA, Grand LIA — 1
LIA, Gold — 3
LIA, Silver — 1

ANDY, Gold — 5

ADC, Gold — 2
ADC, Silver — 6
ADC, Bronze — 3

OBIE, Gold — 2

Clio, Gold — 2
Clio, Silver — 2
Clio, Bronze — 2

For portfolio access or inquiries: hi@jennchiang.com